Technology is showing up in big ways at Super Bowl LVIII, with brands such as Microsoft, Verizon, Apple, and Google snagging multi-million-dollar advertising spots during the year’s biggest sporting event. But commercials aren’t all you’ll see from the tech world, with brands like Snapchat integrating with the NFL to bring its augmented reality tech to Allegiant Stadium, Verizon working overtime to hook up 5G connectivity for the thousands of fans who will be at the game, and the NFL is even partnering with creators to attract new viewers.
Moments like this remind me that tech touches everything. That’s kind of the slogan I say when people ask me what type of work I do and why. This is it, connecting the dots to how all of these tech brands ended up in the same room.
Check out my story, All Things Tech at Super Bowl LVIII, for a full download on what each tech brand has planned for the big game.
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