From the bleachers in Columbia to the streets of Philly, there are many things one could call Dawn Staley.

Coach, champ, and Hall of Famer instantly come to mind. If you ask NBA vet Cuttino Mobley, she’s the best point guard he ever played with. If you ask Forbes, they’ll tell you she’s a multi-millionaire. If you ask Andscape, they’ll tell you she’s a beacon of hope for more than just hoops.

But if you ask Dawn herself on-stage at the 2023 Nike World Basketball Festival, she’ll tell you something else.

“I’m a dream merchant,” Staley told Boardroom’s Eddie Gonzalez.

On brand, the tough and flashy floor general can thread the needle on everything that defines her, realizing how a half-century in hoops has taken her all over the world but, most importantly, into living rooms across the country.

In those settings, that self-appointed title holds even more weight. As the head coach of the South Carolina Gamecocks, she’s selling a dream appreciating momentum and monetary value each day.

Sitting across from parents in need of assurance all while operating at the apex of women’s basketball’s big boom, Staley has lived the dream from ABL to NIL. As she starts the 2023-24 season with higher hopes for her industry and less experience on her roster, Dawn’s court awareness is at an all-time high.

“Women’s basketball is bursting through the seams,” said Staley. “This is the best time to be playing our sport.”

In the era of NIL and an awakening in women’s sports, Dawn’s day job is more than just running practice and recruiting visits. Standing in the center of the sport set to tip into more money and more eyeballs, she balances building a powerhouse program while fighting for larger TV deals that will ensure earnings for all involved.

As the lines blur between baller and brand, so does the distinction between college coach and women’s advocate, floor raiser, and fundraiser. It’s a dichotomy that defines the dream merchant.

Luckily, Louis Vuitton Dawn has long excelled at being two things at once.

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Philly’s Most Wanted

Dawn Staley was raised in the Raymond Rosen housing projects in North Philadelphia.

Playing ball with the boys growing up, she traveled five hours down I-95 to the University of Virginia, where she’d lead the school to four straight NCAA Tournament appearances and three Final Fours. When it was all said and done, the 5-6 floor general was named National Player of the Year twice.

After earning her degree, Dawn darted overseas to play professionally in Italy, France, Brazil, and Spain. Running offenses abroad served as a master’s in leadership, eventually bringing her back to the States as the ABL and WNBA launched on the heels of her first Olympic gold medal.

For the latter part of the ’90s, Dawn ascended in the hoops space in America. From a Nike signature shoe to appearances in SLAM Magazine, she was playing on TV and even starring in commercials.

The hard work in hoops was paying off regarding relevance, but it wasn’t making her or her peers rich.

By the year 2000, the average WNBA salary was only $55,000.

That season, she’d start every game at point guard for the Charlotte Sting. Over the summer, she doubled down on her craft by winning her second Olympic gold in Australia.

Weeks later, she’d do something unprecedented for an active athlete her age: She’d start her college coaching career in Philly.

Earlier that year, a chance trip to Temple turned into a recruiting visit for the local legend. Despite having no interest in coaching and fair fear from her peers that taking on two jobs would be impossible, she accepted the challenge to turn around a program that hadn’t appeared in the NCAA Tournament since De La Soul debuted.

From 2001 to 2006, Dawn worked two jobs at once. She dominated her playing profession by being an annual mainstay of the WNBA All-Star Game while also winning another gold medal in Athens.

When she wasn’t killing it on the court, she hustled hard on the sideline. During those dual-employment days, the Temple Owls were winning the Atlantic-10 outright early and often while advancing in the NCAA Tournament because of it.

It was a sleepless stretch for the dream merchant, solidifying her sales pitch the last season she played pro.

In 2006, Staley’s final All-Star campaign coincided with the first year she’d produce one. After traveling to Tampa to recruit a three-sport stud in 2002, Dawn’s worlds collided four years later when Candice Dupree became Temple’s first female player to be drafted to the WNBA.

“When I was in college, she was still playing at the pro level,” Dupree told Boardroom. “So we’d go to New York, Connecticut, Charlotte, and DC to watch her play. I learned what it meant to be a pro just by watching her when I was in college.”

While coaching at Temple and playing in the WNBA, Staley sent both Kamesha Hairston and Dupree to the pro ranks. Each first-round pick found their footing under Staley in Philly, with the Tampa talent playing against her college coach just weeks after hearing her name called.

“To learn from her and compete against her my first year in the league?” said Dupree. “Not a lot of people can say they’ve done that, if anybody at all.”

Lacing up against her college coach after going No. 6 overall, Dupree entered a professional world she shared for one season with her mentor. By the time Dupree’s days in the league were done, she’d have seven All-Star selections, one WNBA Championship, and three Olympic gold medals to her name.

Like her coach, she’d find a fit on the sideline with the San Antonio Spurs. Unlike her coach, she’d finish her playing career earning $170,000 for a single season.

Just as the rate of pay has increased in the WNBA, Staley’s seen her value ascend since leaving Temple for the greener pastures of South Carolina.

Second Home

When Dawn Staley arrived in Columbia, SC, the Lady Gamecocks had never made a Final Four.

In its history, the school had produced an impressive five WNBA Draft picks, many of which Staley had played against

Since taking over in 2008, the Gamecocks have gone to five Final Fours and won two national championships. The 2023 WNBA season opened with eight of her players on rosters and finished with Dawn’s disciples claiming Finals MVP and Rookie of the Year honors.

“My passion has always been young people, just making sure they understand what it takes when they get to the league,” said Staley. “They are the ones that will take the league to higher heights.”

As alluded to, this is true. Staley has sent 14 players from SC to the WNBA and produced MVP talent with shoe deals and public profiles.

The top of the list includes A’ja Wilson, arguably the best player in women’s basketball and the blueprint for Staley’s system of success. Under her acclaimed coach, Wilson won several individual accolades and a national title. This tutelage and excellence led to her going No. 1 overall in the 2017 WNBA Draft, setting up the two-time league MVP for two titles.

As a pro, Wilson is estimated to have already earned $630,600 in WNBA action alone. She left Columbia with an array of records and a college degree. Each time she returns, she sees an 11-foot bronze statue saluting her greatness.

She also sees the coach that sculpted her success.

“I really enjoy helping to mold players and getting them ready for life,” Staley said. “My passion’s at the collegiate level, and I hope it stays that way.”

From a financial standpoint, it likely will.

Wilson’s WNBA coach, two-time champion Becky Hammon, makes $1 million a year — a figure that tops all active players and coaches in the league.

In the college game, Staley stands to make $2.1 million in base salary this season. That number can only go up as added incentives to sweep SEC and NCAA awards total another $600,000.

In the third season of a historic seven-year deal valued at $22.4 million, Staley’s decision to coach college basketball during her pro playing career has set her and others up for bigger bucks than they could ever imagine.

Still, the dream merchant is not just selling student-athletes on what they could achieve at South Carolina. Rather, she’s looking to break open the floodgates on just how big and lucrative the women’s game can get.

“I like it,” said Staley. “It’s a challenge.”

A Dollar & a Dream

In 1992, Dawn Staley’s biggest challenge when it came to basketball was taking on Pat Summit’s Tennessee Volunteers in the prior season’s National Championship Game.

By the time Staley graduated from Virginia, she had a communications degree and the school scoring record to show for it. What she didn’t have was a paying job close to home. All those accolades left her unemployed in America, where basketball was concerned, taking the ACC assist leader to seasonal work abroad.

In 2023, Dawn returned to Europe. Taking her Gamecocks with her, the No. 6 team in America took over Paris through a 100-71 shellacking of No. 10 Notre Dame. While Staley’s squad won the game, both rosters benefitted from a team trip to France.

Additionally, Staley’s muscle played a part in having two African-American coaches tip off the college season not just abroad but broadcast for fans everywhere.

The revolution was televised as Rebecca Lobo, a teammate of Staley in the 1996 Olympics, and Andraya Carter, a player Staley coached against upon arriving at SC, called the game for ESPN.

The setting was special. The stage was familiar. This season alone, Staley’s squad will play on ESPN networks 10 times.

Not only will her young roster need to show and prove on the court, but fans will have to tune in to put pressure on industry execs to invest more money in the women’s game.

“We need more networks to compete for our talents,” said Staley. “Our television deal is up with ESPN. ESPN’s done a great job giving us a platform to grow and take us where we are now.”

Competition is where the game thrives and where Staley finds herself.

Last spring, Staley’s squad lost at the hot hands of Caitlin Clark. While the Final Four exit ended the Gamecock’s quest to repeat, it exploded opportunity for the women’s game as Iowa and Louisana State put on a Natty for the ages — and the record books.

The battle between Clark and Angel Reese captivated the country, drawing in 9.9 million viewers. For comparison, that outing outperformed Game 1 of the 2023 MLB World Series. For reference, Fox is currently under contract with the MLB for $5.1 billion for said broadcast rights.

As women’s college basketball begins its most anticipated season, perhaps ever, Staley sees more than just the ten players on the court but all of the broadcast partners capable of taking the game to a whole new level. Because the current contract with ESPN expires in 2024, the stakes are higher this season for all involved.

“We need other networks to show our worth,” said Staley. “ESPN knows our worth, but if there’s no competition? You’re not going to throw hundreds of millions of dollars at our sport if nobody’s competing for us in that space.”

It’s a fight she finds herself in the middle of despite being financially secure.

It’s a fight taking place in the middle of a season with hoop dreams of the team and individual variety all afloat.

Money, Power, Respect

Throughout her Hall of Famer career, Dawn Staley has ascended titles without shifting shapes.

Still standing only 5’6, she’s a giant in the game that competes at the highest level with coaches, countries, and institutions. The open market opportunities of NIL mixed with the big bucks shelled out to higher profile programs make Dawn’s dream merchant mantra a tougher sell than years past.

When recruiting the country’s top talent, Staley is extremely cognizant of the fact that picking a college to play basketball at is a financial decision that affects not only WNBA dreams but also the immediate earnings for families and the players themselves.

Because of funds, collectives, and NIL markets, a top-tier student-athlete often makes a high-level financial decision at only 18 years of age.

“I get the pull on the money,” said Staley. “If someone’s offering you $200,000, and that’s something you’ve never seen, and your family has to work ten years to get that in your bank account? I get it; I truly understand that part of it. Go for it; I am not mad at all. But I also don’t want to devalue what we bring to the table and the experience that you would have under me and our coaching staff.”

It’s a wild world for players and peers of the Hall of Fame coach. Because Staley’s seen the women’s game grow from playing in empty fieldhouses to selling out football stadiums, the promise of education and exposure still has to compete with promises of cold, hard cash.

“People are probably offering them a lot more money to lure them,” Staley said. “But the lessons that you get [here] are invaluable.”

Always in the weeds and on the grind, Staley is fighting hard to ensure that South Carolina has the same financial resources as the power programs she competes with.

“I look at the NIL space as a challenge,” said Staley. “We may not have the most, but I want to be competitive when it comes to recruiting young people. I don’t want that to be the factor if someone beats us out by $25,000 or $50,000. I don’t want that to be the determining factor.”

When the floodgates first opened on NIL, it was truly the wild, wild west where coaches could chase bags for their players. That all stopped a year ago when the NCAA changed the rules on the fly.

“The NCAA completely stopped us last October,” said Staley. “We had to shut everything down from me going out there and saying, ‘Hey, can you come do an all-team deal at South Carolina?'”

Because the NCAA no longer allows Staley and other coaches to find and facilitate NIL deals, the funding for players is fragmented and often of great variance from athlete to athlete and school to school.

Thus, the equity Dawn’s built over her illustrious legacy across brands does not bear the financial fruit it could for her players. This matters much on campus and in recruiting.

“As coaches, we have access to so many sponsors and relationships with companies,” Staley said.

This proves truer for Staley than most. Because of her resume on the sideline and on the court, she has the gravitas to appear in an Under Armour commercial with Aaliyah Boston and sit on the stage at Nike’s World Basketball Festival. Still, the Hall of Fame point guard has to play the background in earning for her athletes.

Because of this, she has to rely on the resources provided by the university that in SEC country usually go to the gridiron.

“There are things called collectives now, and we have to work through the collectives,” Staley said. “Collectives do a lot of work for football because they’re the main breadwinners, and I get that. But when we’ve had as much success as we’ve had at the University of South Carolina? We should be rolling in it, and we’re not.”

Once again, the 2x National Champion has to rely on her resume. One that adorns almost every accolade as a player and one that’s placed a handful of hopefuls in the WNBA.

“The things that we equip our players with will more than bring in the money that they deserve,” said Staley. “But they just gotta come to South Carolina first to get there.”

Next Up

When Dawn Staley took her tri-state swag to the SEC, few could’ve predicted record-setting coaching contracts and multiple National Championships.

Upending a women’s basketball scene long dominated by the likes of UConn and Tennessee, Staley serves as a disciplinarian and player’s coach all at once, not too different from that of Nick Saban in Tuscaloosa.

The biggest difference for Staley compared to the top tier of recruiters across all college sports is that she played professionally — and exceptionally — earning respect and reverence that few coaches across from her can match.

This type of esteem connects with parents and players alike.

“When you go into people’s living rooms and tell them that they’ll graduate?” said Staley. “They’re working to get to the next level. When you dangle that in front of them? They work a little bit harder.”

When looking for hard work, look no further than MiLaysia Fulwiley. When looking for the perfect place to take her talents, Staley’s program made perfect sense.

“I picked South Carolina because I wanted to be coached by somebody who’d been in my position before,” Fulwiley told Boardroom.

Already a viral sensation one game into her college career, Fulwiley exploded in Paris and across social media. Going coast to coast in France, the revered recruit went around the world and around her back, laying in a jellyroll lay-up that had everyone from Magic Johnson to Jamal Crawford singing her praises.

“It felt unbelievable when I heard that Kevin Durant shared my video,” Fulwiely said. “Seeing NBA stars and people who play basketball giving my move credit? It means a lot.”

While the freshman phenom owes her talent and hard work to the heralded highlight, getting seen on such a stage is a shoutout to Staley.

The program built by Dawn in Columbia, mixed with the pressure she’s put on the NCAA and ESPN, all funnel toward bigger platforms for the girls she coaches like Fulwiley.

In high school, the McDonald’s All-American was courted by coaches nationwide. She chose SC not just because of its proximity to home, but the character and resume only Staley could offer. Since arriving on campus, the flashy point guard has learned from a WNBA legend who played the same position.

Just the same, Fulwiley’s received coaching from Staley’s staff on thriving in the new open market of endorsements.

“She had multiple people come and talk to us about our NIL deals,” said Fulwiley. “We also have NIL companies in our program called Garnett Trust. She tells us to stay focused on basketball, and the NIL will play its part.”

So far, so good. Represented by Excel Sports Management, Fulwiley will continue to thrive off the court thanks to the work she’s putting in on the court.

Leading the No. 2 recruiting class in all of the women’s college basketball, Fulwiley will run the show for Staley, which is green where age is concerned.

“We’ve got a little different team,” said Staley. “We’re super talented but not much on-court experience.”

All the while, Staley will continue to fight the good fight for women’s basketball. Just like her early days at Temple while playing point for the Charlotte Sting, the dream merchant is sacrificing sleep so that these girls can make more money and more noise than anyone ever imagined.

“Every season brings on a different challenge no matter who you have,” said Staley.

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The post Dawn Staley: The Dream Merchant of Women’s Basketball appeared first on Boardroom.

As women’s basketball continues to ride a wave of momentum, another first is in store this week, as the first-ever NCAA regular-season basketball game is taking place in Paris. Tipping off on Monday afternoon, the Oui Play Classic pairs up the top-10 ranked South Carolina and Notre Dame women’s basketball teams, featuring the Irish and Gamecocks squads on a global stage.

Ahead of the trip, Under Armour, the brand partner for each school, linked up with renowned fashion designer Patrick “Fresh” Henry and his brand Richfresh to ensure the women are moving through France in style.

“To have a basketball game being played on this level in Paris is very luxe. It’s not normal,” Henry told Boardroom. “The collaboration had to feel very luxe and very posh. … The UA x Richfresh suits celebrate the athletes, coaches, and this historic moment for women’s collegiate basketball.”

Known for his signature tracksuits featuring a dual striped chevron across the jacket, Henry was looking to lean into each program’s trademark hues for a distinctive and elevated execution. 

“It was important to keep the aesthetic true to my brand aesthetic,” he detailed.

Richfresh has worked with several NBA athletes, such as Stephen Curry and Draymond Green, along with many musicians and celebrities. But never before has the brand outfitted an entire team. 

“In looking at where women’s athletics is going, it was important to put my stamp on this,” said Henry. “I work with a lot of male athletes, and this was an opportunity to really shift it.”

Not only does each team represent two of Under Armour’s most accomplished college basketball programs, but each team’s head coach — South Carolina’s Dawn Staley and Notre Dame’s Niele Ivey — also bring their own star power and style to the court. 

“Both coaches are like the mayors of their school,” added Henry. 

The designer has had a relationship with Staley for years, as she owns a collection of distinctive Richfresh tracksuits, making the collaboration a natural fit. Henry calls her the “freshest in the game.”

“She owns that belt, and no one is gonna take it from her,” he continued.

Over the weekend, the Irish players visited The Louvre in their navy Richfresh tracksuits, featuring green and gold stripes to dial in the detailing. 

“[The players] express themselves through social media, music, fashion, and culture, and I’m excited for them to have the opportunity to take that passion one step further,” Coach Ivey said of the tracksuits. 

After leaving his mark in Paris, don’t be surprised to see Henry and Richfresh remain in the women’s hoops game moving forward.

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The post Richfresh Leaves Mark on Historic NCAA Moment in Paris With South Carolina & Notre Dame Tracksuits appeared first on Boardroom.

Click here to listen to the full episode.

As the 2023-24 women’s NCAA basketball season tips off, Dawn Staley and the University of South Carolina are looking to rebuild a dynasty. Having graduated her full team of starters, Staley will work with a new crop of talent as they look to reclaim their spot atop the NCAA mountain.

Earlier this fall, Staley sat down with Eddie Gonzalez and The ETCs at the Nike World Basketball Festival. The two-time national championship-winning coach discusses how her program has become known for its production of superstars in players like A’ja Wilson and Aliyah Boston. She breaks down the competitive landscape of vying for recruits in a world with NIL. Additionally, she forecasts Boston’s WNBA future, placing her bets as her emergence of one of the most important players in the game.

More From The ETCs

From KD to Sabrina and beyond, here’s what the biggest names in the game have to say

Check it out!

Additionally, Staley unpacks some of the bigger issues surrounding the women’s game and how the recent evolution of big-name talent has built it as a big business. She discusses what’s next for network rights around college hoops and the WNBA. And, lastly, Staley makes her case for her signature shoe as the greatest of all time at Nike.

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The post The ETCs: Dawn Staley and the Superstar Formula appeared first on Boardroom.

Take a bow, Angel Reese. The LSU Tigers hoops star deserves as much after putting up yet another double-double with 15 points and 10 boards in her team’s 102-85 victory over Iowa in the finale of the Women’s NCAA Tournament en route to Most Outstanding Player honors.

In most cases in sports, the days following such a championship accomplishment are filled with praise and congratulations. Instead, a large part of the national discourse has been focused on players’ celebrations rather than celebrating the women themselves that put on literally record-breaking performances on both sides.

In the final moments of the game, cameras caught Reese doing the same “you can’t see me” celebration that Iowa star Caitlin Clark did in the Elite Eight against Louisville in the direction of her opponent. She added her own twist on the gesture popularized by G-Unit rapper Tony Yayo and wrestler/actor John Cena by pointing to her ring finger, alluding to the jewelry she just locked up by winning a natty.

My first thought? What a badass, the same thought I had when Clark did the same thing in the Elite Eight against Louisville. Both of these players have been phenomenal all season long and have helped elevate women’s basketball forward in very real ways.

But thanks to social media, the conversation surrounding this brief celebration turned vile.

As anyone who works in sports knows, keyboard warriors are nothing new, so perhaps we shouldn’t be all that surprised. When you have grown men with high-profile presences in media throwing out profanities at a young woman who isn’t even of legal drinking age as if she committed a crime on the court for their millions of Twitter followers to see, however, that’s where we have a problem:

It’s exhausting. It’s unnecessary.

Luckily, being the badass that she is, “Bayou Barbie” doesn’t care what the retrograde haters think. She also couldn’t care less what this author — or any other writer that feels the need to chime in on the matter — thinks of her, and rightfully so.

“I don’t fit the narrative. I don’t fit the box that y’all want me to be in. ‘I’m too hood. I’m too ghetto.’ Y’all told me that all year. When other people do it, y’all don’t say nothing. This was for the people that look like me,” Reese said to members of the media after the game.

She doubled down with the sentiment on ESPN the next day with host Malika Andrews.

Talk that talk, Angel.

Honestly, it’s refreshing to see. She has every right to feel the way she feels and say what she wants to say, and if anyone has a problem with it, well, that problem may lie within. Do you know who hasn’t had a problem with it? Caitlin Clark, who got the ESPN treatment with a specific segment discussing her trash-talking ahead of the title game — and that’s because she’s a competitor who understands that if you dish it out, you gotta be able to take it back in return.

“I don’t think Angel should be criticized at all. No matter what way it goes, she should never be criticized for what she did. I compete, she competed,” Clark said to the Worldwide Leader. “It was a super, super fun game. I think that’s what’s going to bring more people to our game.”

This is sports. It doesn’t need a clarifier ahead of it. Men or women, this is supposed to happen when the best of the best put it all on the line on the biggest stage.

Plenty of rabble-rousers out there are trying to turn this into an individual battle between Reese and Clark rather than encouraging healthy competition. Don’t get me wrong, I’m sure some of it was personal; perhaps Reese’s postgame comment of “I don’t take disrespect lightly” was meant to refer directly to Clark’s waving-off of South Carolina’s Raven Johnson in the Final Four.

But even so, I refuse to give in to that notion and pit these two women against each other when they’re likely on the same page about it. Again, competitors compete, and I’m here for it.

So, all that said, let’s get into it.

I could talk about how there were clear-as-day racial biases here, with pundits and fans alike choosing sides instead of enjoying the two of the best players the sport of basketball has to offer at peak performance. Not to harp too much on two individual professional Twitter instigators, but simply take the words used to describe Angel’s actions above — “classless piece of shit” and “fucking idiot” — and compare them to those used for Clark while doing damn near the same celebration: “Queen of Clapbacks.”

Some observers have comparied the length of each respective celebration to bolster one’s “argument,” but talk about nitpicky. The sentiment is the same, but Reese’s was done amid much higher stakes.

Excuse her extending the championship moment for just a bit, putting one more personal stamp on it.

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This isn’t the first time words during this tournament have carried racial implications, either. When South Carolina, undefeated all season long and the top seed heading into the tournament, fell to the hands of Clark and Iowa in the Final Four, head coach Dawn Staley used her postgame remarks to defend her team.

“We’re not bar fighters. We’re not thugs. We’re not monkeys. We’re not street fighters,” she said. “This team exemplifies how you need to approach basketball on the court and off the court. And I do think that that’s sometimes brought into the game, and it hurts.”

The “bar fighters” reference may have been in response to Iowa’s coach Lisa Bluder likened offensive rebounding against the Gamecocks to a bar fight, but in reality, Staley may have simply been fed up with the narrative surrounding her team all season long.

I also could address the hypocritical takes out there — and there have been plenty — expecting female hoopers (or female athletes in general) to fall in line and behave like “ladies.” In the wide world of celebrations and taunts, this whole episode should have just been considered just another day on a basketball court; Reese’s clip would get played once on SportsCenter, dudes at the local bar would note how cool it was, and the world would move on. This doesn’t even come close to some of the worst or most egregious trash-talking during a basketball game when compared to male counterparts.

So, why all the hate toward Angel?

Take one of the most disrespectful taunts in basketball for example — the “too short”/”too small” gesture. It’s been done so often in the game that it has become accepted, especially by the men. The same can be said for a staredown after posterizing someone on a dunk, another taunt that occurs regularly. These things happen all the time in the men’s game without any of us batting an eye.

So circling back to my original point: Why are we even talking about this?

Instead of harping on the subject further, I’ll choose to speak on Angel Reese’s and her team’s accomplishments en route to winning a national championship. I choose to focus on the fact that she shows up to the court every single night as her true self, unapologetically so. Or how about we celebrate her breaking a single-season record for double-doubles with 34 on her way to unanimous First Team All-American honors?

Then, there’s Caitlin Clark, who was the best player in the country all season long, landing consensus National Player of the Year honors for her troubles. In case you forgot in all this hoopla, she broke an NCAA Tournament record with 193 total points while putting up Stephen Curry-like daggers on the regular.

Perhaps most importantly, though, Sunday’s championship game was a huge win for women’s college basketball, as LSU and Iowa made TV history by attracting 9.9 million viewers, peaking at 12.6 million. It was the most-watched college event — men’s or women’s — on the ESPN+ streaming platform on top of being the most-viewed women’s college basketball game ever. Oh, and the viewership was up 103% year over year.

For reference, this game boasted higher US viewership than the following events:

• Any MLS game ever
• Any Stanley Cup Finals game since 1973
• The 2023 Orange Bowl and 2023 Sugar Bowl
• Any 2021 NBA Finals game
• The season finale of HBO’s The Last of Us
• The most recent All-Star Games for the MLB, NBA, & NHL.

(Now, imagine if networks started to invest in women’s sports much sooner! But that’s a topic for another day.)

Here are a few more records that fell during Sunday’s title game:

• LSU’s Jasmine Carson scored 16 second-quarter points, breaking the single-period scoring record in a women’s Final Four game. 
• Clark broke the NCAA title game record for 3-pointers with eight.
• The Tigers’ 102 points are the largest point total in any semifinal or national title in tournament history dating back to 1982. Throwing in Iowa’s 85 points, the 187 combined points were the highest-ever total for a national championship game. 
• Iowa’s 14 3-pointers set a record for most team triples in a title game.

To be clear, that list is not exhaustive of all the records that were broken in this game, but it’s a fine place to start given the extent to which all this unhealthy discourse in recent days has distracted from the matter.

So, no more celebration talk from me, thanks — I’m handing out flowers.

Congratulations to Angel Reese and the LSU Tigers, who went through the gauntlet on their way to bringing home a national title to Baton Rouge. And congratulations to Caitlin Clark and Iowa, too, for making a run to the championship that included an upset victory over one of the best teams in recent memory in the previously undefeated South Carolina Gamecocks. While we’re at it, congratulations to Dawn Staley and Co. as well for also doing their part in pushing things forward with a 42-game winning streak that sure inspired challengers nationwide to go harder and do more.

With authentic personalities in Reese, Clark, and Staley leading the way, women’s basketball is in good hands and trending in the right direction.

Those who prefer to ignore even the most impressive sporting achievements in favor of harmful discourse, on the other hand, I’m not so sure about. Maybe it’s time for a different hobby.

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The post For Women’s Hoops, Angel Reese & Caitlin Clark’s Trash-talking Was Never the Problem appeared first on Boardroom.

When the team you coach is given minus odds to win the national championship against the field before the NCAA Tournament even starts, you’re doing something right.

That’s the situation South Carolina women’s basketball coach Dawn Staley finds herself in as she tries to lead her undefeated Gamecocks to their second straight title. If successful, it would also be South Carolina’s third championship in team history — all under Staley. She’s won nearly 80% of her games as Gamecocks head coach, bringing them to four Final Fours (and counting) and winning seven SEC regular season titles.

All told, Staley has earned every penny that the university is paying her. But how much is that exactly? Boardroom dives into the Dawn Staley contract at South Carolina.

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Dawn Staley Contract and Salary Breakdown at South Carolina

Signed: 2021
Term: Through 2027-28 season
Base Salary: $1,000,000

Dawn Staley Outside Compensation By Year

2022-23: $2,000,000
2023-24: $2,100,000
2024-25: $2,200,000
2025-26: $2,300,000
2026-27: $2,400,000
2027-28: $2,500,000

Staley is the highest-paid coach in women’s college basketball, and rightfully so. Her base salary and outside compensation total $3 million this season, and when you throw in a $300,000 split-dollar life insurance contribution, her total pay comes out to $3.3 million. That will increase by $100,000 every year through the term of her contract unless it is bought out or reworked in the meantime. Altogether, Staley has $19.8 million remaining on her contract, including her compensation for this season. The above totals do not include potential bonuses, which will allow Staley to clean up even more, as long as her teams keep winning.

Contract Bonuses

Staley’s contract gives her the opportunity to earn hundreds of thousands in additional compensation each year. Her bonuses are broken into five categories: SEC regular season, SEC championships, NCAA Tournament, Coach of the Year awards, and Top 25 rankings. In total, here’s what she can earn:

SEC Regular Season:

If South Carolina wins 11 or more SEC regular season games in its current 16-game format, Staley will receive an additional $15,000.

SEC Championships:

Staley can earn one of the following bonuses, whichever is greatest:

• $75,000 for winning the SEC regular season
• $50,000 for winning the SEC Tournament
• $100,000 for winning both

NCAA Tournament:

Keep an eye on this section as the Gamecocks navigate March Madness. Staley can earn the greatest of the following options:

• $25,000 for reaching the NCAA Tournament
• $50,000 for reaching the Sweet 16
• $100,000 for reaching the Elite Eight
• $250,000 for reaching the Final Four
• $500,000 for winning the National Championship

Coach of the Year:

If the AP or her fellow coaches recognize Staley as the coach of the year, either in the SEC or nationally, she will earn the following:

• $25,000 for being named SEC coach of the year by the AP or SEC coaches AND
• $25,000 for winning national coach of the year, by the AP, Naismith committee, or both

Top 25 Ranking:

If South Carolina is ranked in the AP Poll, Coaches Poll, or both at the end of the season, Staley will earn an additional $15,000.

Dawn Staley Buyout Details

It seems absurd right now that Staley will ever not be the head coach at South Carolina — for however long she wants to stay in the game. But circumstances change, so Staley’s contract has an outline for what could happen if she is either fired without cause or elects to leave the job for another opportunity.

Termination Without Cause

No, this is nothing anyone has to worry about any time soon. BUT LET’S JUST SAY South Carolina loses in the championship game this year and the administration decides one loss in a season is entirely too many. Here is what the university would owe her, depending on when she is let go:

• Until April 15, 2023: $2,500,000
• 4/16/23-4/15/24: $2,000,000
• 4/16/24-4/15/25: $1,500,000
• 4/16/25-4/15/26: $1,000,000
• 4/16/26-4/15/27: $500,000
• 4/16/27-4/15/28: $250,000

Termination By Coach

Also unlikely, but slightly closer to what one might consider possible. In this scenario, Staley terminates the contract early, most likely to take a job elsewhere. Here’s what she (or her new employer) would owe the university in such a case:

• Until 4/15/23: $4,500,000
• 4/16/23-4/15/24: $4,000,000
• 4/16/24-4/15/25: $3,500,000
• 4/16/25-4/15/26: $3,000,000
• 4/16/26-4/15/27: $2,500,000
• 4/16/27-4/15/28: $2,000,000

Additional Perks

In addition to her pay, bonuses, and the security that a buyout would provide, Staley is entitled to a number of perks from the university. Those perks include:

• 2 university-provided automobiles on a loan basis
• Country club membership
• 16 executive suite tickets and 14 additional tickets to all women’s basketball home games
• Four tickets to each regular season men’s basketball game
• Four tickets and two sideline passes to each home football game

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The post Dawn Staley Contract & Salary Details at South Carolina appeared first on Boardroom.

When looking at career accomplishments, there aren’t many players — or any — in the women’s college basketball game who can compete with South Carolina‘s Aliyah Boston. Here’s just a sampling of her resume:

• NCAA national champion
• National Player of the Year
• Defensive Player of the Year
• Two-time unanimous All-American
• Three-time Lisa Leslie Award winner
• Three-time All-SEC first-team selection

That’s an impressive laundry list of accolades, and the thing is, that’s not even all of them. Not to mention any sort of awards she may garner following this season’s conclusion.

Despite boasting lower per-game averages by her standards, Boston is still basically averaging a double-double with 13 points and 9.9 rebounds per game. While those are her lowest marks since her freshman campaign, it’s not the numbers that impress most with Boston, but rather her defensive efforts and just how much the team relies on her presence to hold strong on that end of the court. It’s why she is one of a few top candidates to win national player of the year. Again.

“I think the beauty of Aliyah is her entire body of work. There’s not anyone in the country that produces like she produces on both sides of the basketball. Nobody,” South Carolina head coach Dawn Staley said earlier this month.

As one of the biggest stars in college basketball, Aliyah Boston certainly has a place in NIL space, but just what deals specifically has she signed? Boardroom breaks it down.

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Aliyah Boston NIL Market Value

All data via On3.com’s NIL rankings as of Feb. 23, 2023.

Women’s College Basketball NIL rank: 15
Total followers: 188,000
10-week high: $105,000
10-week low: $102,000

Notable NIL Deals

Bose

Boston started taking advantage of NIL deals last season ahead of March Madness when Bose chose her, as well as former men’s college hoopers Chet Holmgren and Wendell Moore, as one of the faces of the company.

Under Armour

Considering she attends an Under Armour-sponsored school, this deal isn’t all that surprising for Boston. With the partnership, the two sides have been working together to increase access to sports for youth while also continuing to grow women’s basketball across the globe.

Other notable NIL deals:

• Bojangles
• crocs
• Orangetheory Fitness
• Slate Milk

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A post shared by Aliyah A. Boston (@aliyah.boston)

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The post Boardroom NIL Report Card: South Carolina’s Aliyah Boston appeared first on Boardroom.

Two things can be true at the same time: women’s college basketball has never been as competitive as it is right now and it can still get a whole lot better.

This year, there’s one clear favorite (South Carolina) and one clear primary challenger (Stanford). After that? You can reasonably make the case for about another dozen teams to make the Final Four. You can’t say that every year.

I hate comparing the women’s and men’s games because the sports are at two different points in their evolutions. The NCAA didn’t sponsor a Division I women’s basketball championship until 1982, 10 years after Title IX. Most major programs didn’t start investing in the sport until much later (and many have still failed to do so). But where the men’s game is now in terms of competitive balance serves as a good barometer for where the women’s game should aim.

If you asked me today to predict the four Final Four teams on the women’s and men’s side, I’d have two women’s teams in mind without even thinking about it. For the other two slots, there’s probably a 50/50 chance I can guess at least one of them. For the men, I’d be better off picking Top 25 teams out of a hat.

It’s OK to admit there are more good teams on the men’s side than the women’s – because there are. That should not take away from where we are now nor should it stop us from celebrating how we got here.

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Institutional Investment

Women’s college basketball is just like any other sport — or any other thing, really; you get out of it what you put in. UConn doesn’t rise to women’s basketball prominence without committing to Geno Auriemma when he had more than enough opportunities to move on to programs more established at the time. Or without the university putting the women’s team in Hartford alongside the men, in a 16,000-seat pro arena.

Pat Summitt and Tennessee don’t set the standard for women’s basketball success without a university committed to growing the sport — so much so that Summitt eventually became the first women’s coach to earn a million dollars in a season.

It took a while, but others have started to follow suit. South Carolina could not have possibly known the home run it hit by hiring Dawn Staley in 2008 — or even three years later when the Gamecocks still had a losing record in her tenure. Staley made $650,000 a year in her first contract with South Carolina, which later increased to $2.1 million after the program’s 2017 national championship. That number is now $2.9 million. Staley has said it’s not about the money — and it’s wise to believe her — but if she’s shown anything it’s that she values those who value women’s sports. Would she have stuck around in Columbia if the administration was unwilling to demonstrate that? Thankfully for South Carolina fans, we don’t know the answer, as the Gamecocks won another title in 2022 and are the clear favorite to repeat in 2023.

And just like that, South Carolina is the premiere program in women’s college basketball, with UConn and Tennessee still routinely in contention.

A similar situation played out at Louisville, where Jeff Walz has elevated that program to previously unseen heights. Walz’s salary has steadily increased in his time at the helm, and he signed an extension earlier this year that will bring his annual salary to $2 million by the end of the deal.

It’s not just coach salaries, either. Look at Creighton, which had never won multiple NCAA Tournament games until last year’s Elite Eight run. That didn’t happen by accident. In 2019, the university completed a state-of-the-art women’s basketball facility. Now, the Bluejays are ranked 22nd in the AP Poll and poised for a second-straight trip to the tournament.

Work Left to Do

It’s going to take time for the Creightons of the world to go from good to great — to reach the level that South Carolina, UConn, Stanford, and Louisville have already achieved, but let’s think back a decade.

Breanna Stewart‘s UConn teams won four straight championships and were rarely challenged along the way. The Final Four was routinely the Huskies, Notre Dame, Stanford, and Baylor, with maybe one or two others sprinkled in. Those days were a necessary step in the game’s growth to show what could happen with proper investment – but we are past that.

We still aren’t at the point where a St. Peter’s-like run will happen in the women’s game. The talent hasn’t trickled down that far quite yet, however there’s no reason to think it can’t. The current generation of high schoolers are growing up in an era where women’s basketball is on TV — not as much as it should be, but you can find games on ESPN networks, Big Ten Network, CBS Sports, and just about anywhere else. The WNBA has also never been as popular as it is now. There are more basketball icons from more diverse backgrounds — everyone from Stewart to A’ja Wilson to Sabrina Ionescu to Jonquel Jones.

This needs to get even better. ESPN needs to show more women’s games on its primary networks and conferences need to stop burying so many games behind paywalled streaming services. The NCAA needs to continue to make strides in its effort for gender equity, making the game more accessible and making the experience more attractive for young athletes.

In the meantime, there’s a lot to celebrate. Let’s do that, and let’s keep asking for improvement.

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The post Women’s College Basketball has Never Been this Competitive appeared first on Boardroom.

Elon Musk Buys 9.2% Stake in Twitter, Stock Soars in Premarket Trading

Reports emerged last week that Elon Musk was considering launching his own social media platform. However, the Tesla boss seems to have revised his plans, as reports emerged on Monday that he has purchased a 9.2% “passive” stake in Twitter. Musk is no stranger to the platform, frequently tweeting his hot takes and tepid observations to his 80 million followers. In response to the news, Twitter stock rose dramatically, up nearly 26% in pre-market trading. The move leaves some wondering if this is a precursor to a full takeover.

Hypebeast Merges with Iron Spark, Expected to List on NASDAQ

Hypebeast, the tastemaking site that grew from a blog to a following of more than 26 million, has merged with venture capital company Iron Spark. The move is expected to infuse $180 million into Hypebeast, which will unlock new opportunities across its multiple platforms. Hypebeast is also backed by an all-star bunch of PIPE investors including Tom Brady, Naomi Osaka, and Kevin Durant and Rich Kleiman‘s Thirty Five Ventures. Additionally, former Nike president Trevor Edwards is expected to take over as director at Hypebeast.

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Jon Batiste Takes Home Album of the Year at 64th Grammy Awards

Music’s biggest acts showed up and showed out in Las Vegas for the rescheduled 64th Grammys. It was a huge night for some of the industry’s biggest stars. Silk Sonic took home Record of the Year for ‘Leave the Door Open,’ while Olivia Rodrigo won Best New Artist and Best Pop Album. Questlove won Best Music Film for Summer of Soul, just one week after the viral moment that preceded his Oscar win. The night’s most-nominated artist, Jon Batiste, capped his five-award evening with Album of the Year. The event also included a video appearance from Ukrainian president Volodymyr Zelensky.

Tiger Woods Declares Masters Appearance Will Be ‘Game Time Decision’

Tiger Woods touched down in Augusta last week; however, it is still unclear if the five-time champion will play in this year’s Masters. Woods announced late last year that he would only play in selective tournaments for the remainder of his career following his 2021 car accident. This year’s Masters Tournament will mark 25 years since Woods put on his first green jacket.

Tiffany & Co. Releases Tiff Coin, Unlocks Exclusive Events

Tiffany’s is having a moment. From Pharrell’s ubiquitous diamond-studded glasses to the highly coveted Wilson basketball collab, the legacy brand is everywhere these days. Now, it is launching its own signature coin, following an April Fool’s joke that teased the same thing. The coins were available for a short window of time for $9,999 and will enable access to future events held by Tiffany’s.

Sports Dominate Broadcast Winners in Q1

The first quarter is in the books with the turn of the calendar. Looking back on the first three months of the year, sports placed in 45 of the top 50 broadcasts according to Sports Business Journal. The Super Bowl took the top slot by a huge margin, followed by the AFC and NFC Championships. The State of the Union was the first non-sports event on the list, taking the eighth spot. 

Snoop Dogg Heads to the Metaverse to Film New Video

Snoop is all in on the blockchain. The West Coast rapper recently purchased Death Row Records and immediately announced that it would become an NFT label. Since then, he released a mixtape that can only be purchased with Apecoin and teased additional moves to make good on his promise. Most recently, he shot his newest video for “House I Built” in the metaverse. The video features multiple iterations of Snoop living his best life in Web3. 

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The post South Carolina Takes Home Second Title of the Dawn Staley Era appeared first on Boardroom.

South Carolina women’s basketball coach Dawn Staley already has a national championship ring, three Final Fours, six SEC Tournament championships, and an AP Coach of the Year award to her name — all following a playing career that included six WNBA All-Star appearances, three Olympic gold medals, and induction into the Basketball Hall of Fame.

Now, she can add podcast host to her résumé, too.

Staley has joined the Just Women’s Sports podcast lineup to launch “NETLIFE,” JWS announced on Monday. Staley will serve as host and cover basketball, leadership, politics, and pop culture, with a star-studded cast of interviews joining along the way. Flame Bearers, which covers trailblazing women Olympians and Paralympians, will present the podcast.

“I’m thrilled to be launching “NETLIFE” with Just Women’s Sports,” Staley said in a release. “This team is incredibly talented and I’m looking forward to working with them to deliver meaningful interviews with individuals who have influenced my life, in hopes of inspiring listeners.”

Hall of Famer and WNBA legend Lisa Leslie will be the first guest on “NETLIFE.” She joins Staley in the debut episode to discuss life on and off the court, with topics ranging from Leslie and Staley’s shared Team USA experience to how Leslie uses her platform to impact change.

As one of the best and most visible coaches in college basketball, Staley brings an impressive platform of her own, and “NETLIFE” will be her chance to drive discussion in ways meaningful to her.

“Dawn is a one-of-a-kind figure in women’s sports with a powerful voice and a perspective that belongs in our industry-leading audio lineup, ” said Haley Rosen, Founder and CEO of Just Women’s Sports.

“NETLIFE” has been given the green light for a 10-episode run, and is the fourth podcast in the JWS audio lineup. It joins USWNT legend Kelley O’Hara’s “Just Women’s Sports Podcast,” “Snacks” with USWNT and Kansas City Current teammates Sam Mewis and Lynn Williams, and “Tea with A and Phee,” co-hosted by WNBA stars A’ja Wilson and Napheesa Collier.

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Thirty Five Ventures is an investor in Just Women’s Sports. Click here to read more about the partnership.

The post Dawn Staley x Just Women’s Sports: Welcome to the “NETLIFE” Podcast appeared first on Boardroom.