Big Tech and the NBA go hand-in-hand as the league continues to implement creative ways to bring tech into the popular sport.
The NBA hosted its 24th annual NBA All-Star Technology Summit on Friday, where it brought together leaders across tech, sports business, and media to have off-the-record dialogues about trends and innovations across their industries. The NBA is undoubtedly the most tech-focused league out there, in my opinion, and that’s because it consistently goes above and beyond to implement and showcase its new tech innovations. IIt did so again at the Tech Summit on Friday as Spurs rookie sensation Victor Wembanyama joined Adam Silver to unveil NB-AI, an NBA-trained voice assistant that leverages AI tech to personalize the live game viewing experience for fans. The league didn’t announce when the new offering will launch or if it will cost at this time.
Outside of the summit, Big Tech giants like Meta and Google had a strong presence throughout the weekend, with tech-focused activations and exclusive programming. One of my favorite events of the weekend was the Google Pixel Combine, which featured interactive stations to showcase its latest device in action. Foot Locker also got in on some tech action with an interactive LED half-court.
Check out my story, All Things Tech at NBA All-Star Weekend 2024, for a full download on what some of the top tech brands have planned for the big game.
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