Stephen Curry and Under Armour are committed to building something big. The four-time NBA champion inked a long-term deal with the Baltimore brand that will extend beyond his playing years. Stephen’s made an imprint at Under Armour since signing with the company in 2013. In the last decade, he’s started Curry Brand, through which he works with the next generation of talent. While full details of the extension are unknown at this time, Curry increased his equity in the company, according to Nick DePaula, making it potentially one of the biggest endorsement deals of all time.

Universal Music Group had a banner year in 2022. The company saw a 22% increase in revenue, driven by streaming and the return of touring. Now, UMG is locking in its leader for the long-term. Lucian Grainge inked an extension through April 2028. As part of the newly negotiated package, Grange’s annual salary will dip as he receives an increased share of stock and equity. Perhaps the most shocking figure of the new deal is a $100 million “transition award.” In a statement, UMG chairman of the board, Sherry Lansing said, “Through his clear vision and strong execution in building UMG into the industry leader, Lucian has also essentially created a new category of music company. This agreement is designed to drive both the sustainable success of UMG and long-term shareholder value.”

There is one aspect of Elon Musk’s Twitter takeover that seems to have gone according to plan. Musk has emerged as Twitter’s top-followed account. The transition occurred in recent weeks as Musk eclipsed 133 million followers, taking over former President of the United States Barack Obama, who had held the title since 2020. Meanwhile, many major news outlets, including The Washington Post, New York Times, and POLITICO, confirmed that they will refuse to pay for Twitter’s verification badge in the company’s newest monetization efforts.

Lizzo has long been an outspoken advocate for body positivity. Last year, the Grammy Award winner launched Yitty, her own line of shapewear and athleisure apparel that was committed to inclusivity. Now, she’s expanding that pledge. Lizzo announced Yitty’s newest line, a collection of gender-affirming shapewear. She announced the YOUR SKIN collection on social media, saying, “You deserve to feel like you. You deserve to feel good in Your Skin.”

It’s been an incredible March for Iowa standout Caitlin Clark. Hot off her 42-point triple-double against Louisville that lifted the Hawkeyes into the Women’s Final Four, Clark accepted the AP Women’s Player of the Year honor on Thursday. The junior guard averaged 27.1 points, 7.5 rebounds, and 8.8 assists per game, leading Iowa to a 30-6 season record thus far.

For Ed Sheeran, it’s simple mathematics. The British singer’s Mathematics Tour took in $50 million in tickets in the month of February, as tallied by the Billboard Boxscore. Sheeran attracted over 475,000 fans in just eight shows across Australia and New Zealand. He is set to drop his next album, Subtract, on May 5, upon which he will embark on the North American leg of the tour.