A weekly newsletter packed with exclusive sneaker news and access to the athletes, designers, and executives that move the business, from industry authority Nick DePaula
The Budding Business of Giannis
With an extensive web of endorsements, investments, sports ownership stakes, and foundation efforts, the NBA’s two-time MVP has been building one of sports’ most impressive business portfolios. …
Women Run the NIL Shoe Deal Game This March Madness
As NIL becomes the new norm, the women of college basketball have become coveted partners for sneaker brands. Boardroom dives into the business of these partnerships. As March Madness kicks off, a season-long trend…
Curry Brand Signing MiLaysia Fulwiley Has Been a Long Time Coming
After playing for the Team Curry AAU team and attending Curry Camp, Fulwiley will now wear Curry Brand sneakers throughout the remainder of her collegiate career. Just ahead of undefeated overall No. 1 seed…
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