Actor and entrepreneur Dwayne Johnson is venturing into men’s wellness with the launch of a personal care line, Papatui. Announcing the news on Instagram, The Rock‘s new line boasts products designed for skin, body, hair, and tattoo maintenance that are priced between $8 and $10. “Now what we did with Papatui, we wanted to focus on products that were hard-working, efficacious, high-quality, and, at the end of the day, it was important for me to deliver to you guys formulations that were premium,” said Johnson. All vegan and free of sulfites, look for the items in three scents — Cedar Sport, Lush Coconut, and Sandwood Suede.

The Phoenix Suns will host the 2027 NBA All-Star Weekend, the league announced Thursday. This marks the fourth time Phoenix will welcome the NBA‘s best for the weekend, having last served as the host city in 2009. The city’s Footprint Center, however, will open its doors from July 18-20 this year when the organization hosts WNBA All-Star Weekend. If approved, this will mark the third consecutive season All-Star Weekend will be hosted by a Western Conference team — the Golden State Warriors are hosting at the Chase Center in 2025, while the Clippers take on the responsibilities in 2026 at the Intuit Dome.

Breaking its own record within a matter of days, Bitcoin reached a new all-time high of $70,170 on Friday, eclipsing the $70K mark for the first time ever. According to CNBC, the cryptocurrency is on pace to end the week 10% higher than it started. Of course, crypto trading can be volatile, and it’s been particularly rocky this week with companies quickly falling after reaching new heights before recovering shortly after. But it’s been a historic week for Bitcoin, as it’s been trading above $66,000 consistently throughout the week.

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Organizers confirmed Friday that the opening ceremony of the Paris 2024 Olympics will be held during sunset along the river Seine. This marks the first time an Olympic opening ceremony will be held outside a stadium setting, which coincides with their motto — Games Wide Open. Scheduled for 7:30 p.m. Paris time, expect roughly 10,500 athletes to parade through the French capital on boats along a near-four-mile route. “With the natural light of the setting sun, the event will be even more sublime, with a truly poetic dimension, inviting both athletes and the public to appreciate the natural beauty of the City of Light,” Tony Estanguet, President of Paris 2024, said.

Former Insecure showrunner Prentice Penny‘s latest project that explores the cultural impact of Black Twitter will premiere May 9 on Hulu. Titled Black Twitter: A People’s History, the three-part docuseries based on Jason Parham’s July 2021 WIRED cover “charts the rise, movements, voices, and memes that made Black Twitter an influential and dominant force in nearly every aspect of American political and cultural life,” writes the release. Contributors to the Hulu program include author Roxane Gay, journalist Jemele Hill, TV writer Ira Madison III, comedian and actress Amanda Seales, and more.

Lifestyle company SLAM has acquired college basketball apparel corporation 19nine, and while financial details weren’t revealed, Sportico notes that 19nine has licenses with more than 80 colleges and universities. The merger also allows for the development of a new facility in Indiana. Sports private equity firm JDS Sports, SLAM’s parent company, invested in 19nine back in 2020 to expand business operations and sell 19nine products online, so this acquisition by SLAM was simply the basketball magazine obtaining the rest of the company.