Giannis Antetokounmpo is heading into NBA All-Star Weekend having topped all players in the vote. Now, he’s bringing his signature star power to his newest endorsement collab with Starry. Following the company’s Super Bowl spot featuring Ice Spice, it will take over Indianapolis as the sponsor of the upcoming 3-Point Contest and the HBCU Classic. Additionally, Starry serves as the official soft drink of the NBA, WNBA, and G League. The Bucks standout reflected on his new partnership, telling Boardroom’s Nick DePaula, “For many years now, you try to use All-Star Weekend as a platform. The NBA gives you a great opportunity to do that and partner with great companies like Starry to do activations and bring the world together. I know me and Starry, we have a lot of exciting things that we’re doing at All-Star Weekend.”

Read more from Nick DePaula about how Antetokounmpo and Starry plan to show up and show up at this year’s All-Star Weekend — and who he thinks will take the 3-point title between Sabrina and Steph.

Will Smith is ready for his big screen return. The actor announced that he will star in the upcoming thriller Sugar Bandits, a film adapted from Chuck Hogan’s novel Devils in Exile. Hogan also wrote The Town. The film joins a packed production pipeline for Smith, who is also on board for a fourth installment of Bad Boys and a sequel to I Am Legend, set to co-star Michael B. Jordan.

Mat Ishbia has big plans for Phoenix. The Suns and Mercury owner announced his newest venture, Player 15. The move follows an emerging trend of franchise owners developing all-encompassing businesses to house the various investments that come with the role. Player 15 will serve as the home to Ishbia’s investments in the Suns, Mercury, and the operations management of the Footprint Center. Ishbia confirmed the move to CNBC, saying, “It’s about unifying all of these businesses under one brand.” Additionally, Ishbia and the Suns also announced Wednesday that the team has acquired the right to own and operate a G League team in Phoenix, which will debut in 2024-25.

The Usher effect is validated. Roc Nation announced that Usher’s electric halftime performance at Super Bowl LVIII recorded the highest total live audience in the history of the event with 202.4 million viewers, becoming the most-watched halftime show ever. This year’s viewership was also up 10% compared to last year’s Apple Music Halftime Show. This news comes on the heels of the Atlanta entertainer announcing another venture on Wednesday, in which he will produce a new series about “Black love in Atlanta” based on his music, Variety exclusively revealed. Usher will work with Universal Studios’ UCP to produce the show.

The rise of OpenAI over the last two years has made countless headlines. The emerging tech company is in the process of developing a search engine that will increase its competitive stake in a marketplace dominated by Google, according to The Information. The tool is being developed in partnership with its primary investor, Microsoft, and, thus, will be at least partially powered by Bing. The move could have major spillover effects for Microsoft, which could boost its advertising revenue should the OpenAI product be successful.