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Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

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November 1, 2023

Kevin Durant Blends Business and Fashion with the ‘Boardroom’ KD16

Kevin Durant’s most recent KD16 drop pays homage to what he’s building with Boardroom. This launch puts power to that mission, co-branding the signature shoes he’s wearing while averaging almost 30 points a night. It also reinforces the idea that despite Durant chasing his hoop dreams, he’s majored in business at every stop. Inspired by a boss in both arenas, the Nike KD16 “Boardroom” is available now at Nike.

Read more about the shoe’s inspiration from Boardroom’s Ian Stonebrook. 

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Hip-hop and Pop Lead Streaming Numbers, Lag in Concert Revenue

The calendar is closing in 2023. As the year winds down, Dan Runcie’s Trapital has released its annual report, diving into the biggest trends in the music business. While hip-hop and pop combine to account for 60% of all streaming numbers, they only total 37% of all concert revenue. Additionally, the report dives into the emergence of AI in the music industry, the major money potential of “superfans,” and more.

Click here to read the 2023 Trapital Report.

TGL Reveals Rules & Scoring Structures For Inaugural 2024 Season

The TMRW Golf League (TGL), shepherded by Tiger Woods and Rory McIlroy, announced Tuesday the rules and structures for league play, which is set to begin Jan. 9, 2024. TGL franchise Atlanta Drive GC also revealed Tuesday that PGA Tour pro golfer Justin Thomas will headline the roster of players owned by Arthur Blank’s AMB Sports and Entertainment. Other players are expected to be added soon. As for the procedures, there will be 15 holes per match — nine holes of triples and six holes of singles. The nine triple holes will take place in the first session via 3-vs-3 alternate shots, with the second session being the head-to-head singles (each player will play two holes in this session). Each hole is worth one point; ties are worth zero points.

Chiefs Star Travis Kelce Files 5 Trademark Applications for Apparel, Cereal, More

Travis Kelce plans to capitalize on a successful 2023 and expand his businesses with five trademark applications filed Monday, per Josh Gerben of Gerben Law. “TRAVIS KELCE” is the most obvious, with the Kansas City Chiefs tight end planning to attach his name on everything from apparel like hats, hoodies, t-shirts, and sweats to lapel pins, buttons, and entertainment services like personal appearances. “KILLATRAV,” Kelce’s Instagram handle, will be utilized for the same purposes listed above in addition to “continuing information and online publications featuring sports, entertainment, and popular culture delivered by the internet, namely, through social media posts.” The other phrases trademarked by Kelce are “ALRIGHT NAH,” “FLIGHT 87,” and KELCE’S CRUNCH,” a breakfast cereal.

Boardroom’s Shlomo Sprung has more details on Kelce’s latest business moves.

Lacrosse Federations Form ELEVATE28 to Increase Participation Ahead of LA28 Olympics

Eight of the leading lacrosse federations in the United States announced Tuesday the formation of ELEVATE28 and its goal to double the country’s participation in the sport to 4 million annual players by the end of the decade. Athletes Unlimited, Intercollegiate Men’s Lacrosse Coaches Association, Intercollegiate Women’s Lacrosse Coaches Association, J Tsai Sports, National Lacrosse League, Premier Lacrosse League, USA Lacrosse, and World Lacrosse all signed a charter, promising to unify, communicate, and support one another to accomplish this endeavor. ELEVATE28’s inception comes following the decision from the International Olympic Committee to include lacrosse in the 2028 Summer Olympics in Los Angeles. It marks the sixth time lacrosse has been included in the Olympics, but the first time as a medal sport since the 1908 Summer Games in London.

TNT Sports, Cosm Agree to First-of-its-kind Broadcast Partnership

TNT Sports and Cosm announced a multi-year first-of-its-kind broadcast partnership Wednesday in which Cosm will produce and present select live premium sports programming from across TNT Sports’ imprint in engaging 8K+ at its forthcoming venues. Cosm venues are scheduled to host select NBA on TNT regular season and playoff games (along with TNT’s exclusive coverage of the NBA’s Eastern or Western Conference Finals each year), TNT‘s coverage of the Stanley Cup Playoffs, and select USMNT and USWNT matches. Cosm’s first two public sites are set to open next year in Los Angeles at Hollywood Park and Dallas at Grandscape.

Earlier this year, Boardroom’s Michelai Graham went behind the scenes with Cosm at NBA All-Star Weekend.