Bad Bunny kicked off the release of his new album Nadie Sabe Lo Que Va a Pasar Mañana late Thursday with a listening party surrounded by roughly 16,000 of his fans. The event was held at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, and despite fans not knowing whether Bad Bunny would even show up, it sold out within hours. Sure enough, the global artist made a grand entrance in the passenger seat of a Rolls-Royce Silver Shadow that dropped from the ceiling to the center of the arena. Bad Bunny’s new project is out now.

The PGA Tour has been a hot topic this past year, and with reports of the tournament receiving unsolicited interest from outside parties looking to invest, that’s likely to remain the case for the foreseeable future. One of those parties is Endeavor, which recently merged its UFC promotion with WWE to form TKO Group Holdings and officially placed a bid for a stake in the PGA Tour on Oct. 5, CEO Ari Emanuel confirmed earlier this week. Fenway Sports Group and Arctos Sports Partners are also reportedly interested in investing. Endeavor, a publicly traded company, boasts a market cap of $9.35 billion.

Microsoft officially acquired Activision Blizzard for $68.7 billion after clearing a final regulatory hurdle in the United Kingdom, the companies announced Friday. The deal – the largest consumer tech acquisition since AOL merged with Time Warner in 2000 – has been over a year in the making, with nearly 21 months of deliberation between the sides. Activision, founded in 1979,  boasts video game franchises such as Call of Duty and World of Warcraft under its umbrella. Friday’s deal is the biggest in Microsoft’s 48-year history.

Boardroom’s Ian Stonebrook has all the details on the significant tech deal.

With the 2023-24 NBA season fast approaching, Jordan Brand has announced that it’s signed four rookies to endorsement deals. Jett Howard (11th overall pick), Jaime Jaquez Jr. (18th), Cam Whitmore (20th), and Marcus Sasser (25th) were all first-round selections in June’s NBA Draft and will all rep Jumpman this season. All four rookies either played college or AAU ball with Jordan-sponsored clubs, showing that early ties to the brand continue to pay dividends. They join the brand’s signature athletes — Zion Williamson, Jayson Tatum, and Luka Dončić — on a growing roster of Jordan Brand NBA players.

Boardroom’s Nick DePaula has more details on Jordan Brand’s rookie quartet.

Megan Thee Stallion is not currently signed to a record label and will fund her own music projects going forward, the rapper confirmed on Instagram Live on Thursday. Her announcement comes amid an ongoing lawsuit with her former label, 1501 Certified Entertainment. “It’s really just me this go around until we sign to a new label,” she said. “But I don’t want to sign to a new label right now because I just want to do it myself.” Megan Thee Stallion’s legal battle with 1501 has been going on for more than two years. She’s accused the label of duping her into signing her initial deal in 2018 and says it has since withheld a portion of her royalties.

Remember when the Cavinder Twins were reportedly done with college basketball? Well, Haley Cavinder isn’t quite ready to hang it up. The Miami guard and NIL superstar has entered the transfer portal and will be able to play in 2024-25. Though Cavinder appears to be weighing her options, a return to the Hurricanes is still possible. “As a businesswoman, she’s excited to see what type of opportunities there might be in the portal,” her agent Jeff Hoffman told On3 on Friday. “It comes from a foundation of she misses basketball more than anything in the world.” Haley and her sister Hanna had a slew of NIL deals previously, including Champs Sports, WWE, Boost Mobile, Under Armour, and more. They’re also equity partners in Betr, Jake Paul’s microbetting platform.