Alo Yoga Archives - Boardroom https://boardroom.tv/tag/alo-yoga/ Sports Business News Thu, 11 Jan 2024 21:22:15 +0000 en-US hourly 1 USC’s Caleb Williams Inks NIL Deal with Alo Yoga https://boardroom.tv/caleb-williams-alo-yoga-nil/ Thu, 09 Feb 2023 00:47:46 +0000 https://boardroom.tv/?p=59444 The 2022 Heisman Trophy winner and Hall of GOATs co-founder kicked off his partnership by wearing Alo Men at a recent NASCAR event.

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]]> The 2022 Heisman Trophy winner and Hall of GOATs co-founder kicked off his partnership by wearing Alo Men at a recent NASCAR event.

USC quarterback and Heisman Trophy winner Caleb Williams inked a NIL deal with Alo Yoga via the athleisure brand’s Alo Men vertical.

Alo and Williams shared the news on Instagram and kicked off the partnership with the Hall of GOATs co-founder sporting Alo Men at NASCAR’s Clash at the Coliseum on Feb. 5, when he served as the event’s honorary starter. Williams’ attire, down to his bandana, was all Alo-branded. This unlikely appearance on NASCAR’s red carpet is one that Williams was able to profit from, thanks to the evolving NIL landscape.

Alo is the first sportswear sponsorship Williams has nabbed. The popular QB has other NIL partnerships with Beats by Dre, Athletic Brewing Company, Fanatics, Hawkins Way Capital, and AC+ION Water. He also has a marketing partnership with the energy drink brand Celsius that was announced in December.

“I have always been really into Yoga, been practicing it since high school,” Williams told Boardroom. “It’s an amazing whole body and mental workout, so being involved with a brand that I feel best represents that culture and more is awesome.”

Williams said he became a big fan of Alo when he transferred to USC and moved to LA. He joins the ranks of Miami Heat’s Jimmy Butler and Oregon State defensive back Rejzohn Wright, who also have sponsorship deals with Alo Men.

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When Williams was awarded the Heisman Trophy in December, he celebrated by launching his limited edition player avatar on Hall of GOATs, his arcade-style video game set to launch in 2024. The high honor comes with many opportunities, such as new NIL deals. Williams is ranked No. 4 on the On3 NIL 100 behind Bronny James, Arch Manning, and Mikey Williams. Williams’ NIL valuation currently sits at $3.6 million, according to On3 data, with an estimated annual profit of $359,000.

Williams finished his sophomore season stronger than ever, but he’s looking forward to what’s ahead next season.

“I’m looking forward to building on what we started last season and getting even better,” he said. “[We] already have been back to work, so we are going to continue to keep grinding this whole offseason to get to where we need to be.”

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]]> Loading Loading What is ‘Phygital’? https://boardroom.tv/phygital-definition-explained/ Sat, 29 Oct 2022 15:00:00 +0000 https://boardroom.tv/?p=47485 Phygital has been a hot topic in Web3 lately, especially with fashion brands. Here’s a breakdown of what the term means and how it’s being used. Let’s get phygital. More specifically, let’s explain what

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]]> Phygital has been a hot topic in Web3 lately, especially with fashion brands. Here’s a breakdown of what the term means and how it’s being used.

Let’s get phygital.

More specifically, let’s explain what this new term means and break down its applications (and its implications) in the world of Web3.

Fundamentally, Phygital is a word used to describe physical goods and experiences tied to digital assets. The term further bridges the gap between the physical and digital worlds, much like the broader Web3 community is working to do. It’s usually hard to track down how these words of the growing digital age are created, however.

Basic research regarding phygital’s origin as a concept leads to Momentum, an Australia-based creative advertising agency; the company copyrighted the term in 2013 (and once featured it in its official motto).

Critics might suggest that phygital is just another needlessly confusing marketing term, but Web3 brands such as Nike-owned RTFKT and the Deadfellaz NFT community have pushed the limits on what can be done when digital assets are tied to physical ones. In Web3, that digital asset is typically an NFT linked to something like apparel items or collectible figures.

The fashion industry is also staking its claim on phygital-ness (“phygitality”?) by using NFTs to help holders verify their ownership over physical items using blockchain technology. Phygital items can prove more than ownership but authenticity as well.

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Phygital Examples

The work that’s being done in the phygital lane is already expansive, one recent and high-profile example being Tommy Hilfiger’s phygital fashion show during New York Fashion Week. The experience included a virtual show in the Roblox metaverse that featured avatars sporting his new collection and strutting through the streets of New York City just as IRL models did at the physical show. Roblox players were then able to purchase items from the collection digitally.

This is a surface-level way in which phygital-ness can be used in Web3, however — here are a few more examples of how brands are going phygital in deeper ways.

Deadfellaz

Deadfellaz, the gender-neutral NFT project that features green “undead” characters, partnered with denim brand Wrangler to develop a choose-your-own interactive storyline via Twitter. The initiative culminated with a digital comic strip that was linked to vintage Wrangler jeans equipped with a scannable chip that holds the story via an NFT.

That scannable chip is modeled after Deadfellaz’s logo. To give the phygital item even more exclusivity, Deadfellaz selected 13 winners who participated in the comic’s creation to receive a pair of Wrangler jeans.

RTFKT

When Nike brought virtual design studio RTKFT under its wing last year, it was clear the pair wanted to blend the physical and digital worlds. RTFKT created an NFT-forging system for its Clone X digital avatar project. “Forging” is a system that grants holders access to acquire digital and physical goods based on the NFTs they hold. Think of it as the verb that leads to phygital.

Following an NFT mint event, RTFKT shared a 60-piece lookbook loaded with hoodies, sneakers, jackets, hats, pants, socks, and more apparel for both Clone X NFT avatars and their holders to wear. RTFKT is also working on an exclusive physical Nike Air Force 1 drop after releasing 10 sneakers as digital wearables for its collectors.

Aside from socks and hats, all physical apparel items are stitched with near-field communication chips that can be scanned and linked with holders’ NFTs for exclusive access to RTFKT events and merchandise in the future.

Alo
Photo courtesy of Alo Yoga

Fashion and lifestyle brand Alo Yoga stepped into Web3 for the first time during New York Fashion Week when it debuted a new apparel collection equipped with a limited edition NFT authenticator. The NFTs affiliated with each clothing item grant holders access to VIP experiences including personalized shopping opportunities, Alo Wellness Clubs, and future virtual and in-person events.

9dcc
Photo courtesy of 9dcc

Web3 luxury fashion house 9dcc was created by NFT guru gmoney. He launched the brand early this year to show the world how easy it is to formalize the ownership of items using blockchain technology as a documentable avenue.

The brand’s inaugural NFT collection, ITERATION-01, features six looks from various models wearing 9dcc’s oversized black lux tee that dawns a blockchain-verifiable patch. Each NFT corresponds with a specific shirt size. Holders had to purchase an NFT before being airdropped a voucher granting them access to a physical t-shirt.

Image courtesy of 9dcc

Gmoney and 9dcc are collaborating with generative art creator SnowFro for the brand’s ITERATION-02 drop.

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]]> Loading unnamed Photo courtesy of Alo Yoga Screen-Shot-2022-10-25-at-5.26.45-PM patch-mobile Loading Iga Świątek Notches Third Grand Slam Title with US Open Win https://boardroom.tv/headline-to-go/sept-11-2022-iga-swiatek-us-open-winner/ Sun, 11 Sep 2022 15:11:41 +0000 https://boardroom.tv/?post_type=headline-to-go&p=41874 This year’s US Open marked a changing of the guard for women’s tennis. As Serena Williams made a heroic run, she met the probable end of her career in a third-round loss to Ajla

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]]> This year’s US Open marked a changing of the guard for women’s tennis. As Serena Williams made a heroic run, she met the probable end of her career in a third-round loss to Ajla Tomljanović. Over the course of the two weeks, the future of women’s tennis came into focus, and it is bright. The last woman standing? Poland’s Iga Świątek, who took home her second grand slam victory of the year. Świątek defeated Tunisia’s On Jabeur in straight sets.

Boardroom‘s Vinciane Ngomsi broke down the game & brand of the rising star.

Tiger Woods’ 2005 Golf Bag Fetches $391K at Auction

Even during a week off, Tiger Woods continues to set big-time golf records. The Nike golf bag that he used en route to his 2005 Masters and British Open victories sold for $391,800 at Goldin Auctions. The bag was also matched to Woods’ performances at that year’s US Open and PGA Championship.

Texas A&M, Notre Dame, and Nebraska Each Dealt Shocking Losses in Early Football Action

Cumulatively, Appalachain State, Georgia Southern, and Marshall took home more than $4 million to travel to top teams for Saturday’s football action. In a shocking twist, each left with the W, beating Texas A&M, Notre Dame, and Nebraske respectively. The upsets fueled a difficult day for the nation’s top teams. Nine of the top 10 failed to cover the spread, with No. 9 Baylor also losing to No. 21 BYU.

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Scottie Scheffler Caps Breakout Season with PGA Tour Player of the Year Award

Scottie Scheffler posted a difficult performance in the home stretch of the FedEx Cup Playoffs. As he crumbled on the final day of tournament play, he ceded the top spot – and the $18 million prize – to Rory McIlroy. However, Scheffler’s overall performance this season earned him the Jack Nicklaus Award. The University of Texas alum was on-set at ESPN‘s College Game Day in advance of the Longhorns’ showdown against Alabama. There, he was surprised by Gene Wojciechowski and his former coach John Fields with the tour’s top honor.

Alo Yoga Debuts New Collection, Powered by NFTs

Alo Yoga is New York Fashion Week‘s official wellness partner. The lifestyle and wellness brand kicked off the celebrations of the partnership at Spring Studios on Saturday. There, it debuted Alo’s first-ever NFT-backed collection. The Aspen Collection marks Alo’s first foray into  winter performance apparel, with pieces that run between $54 and $1,425. Each will feature an NFT authenticator that will also unlock access to a wide range of physical and virtual events.

Boardroom‘s Michelai Graham caught up with the company’s VP and director of marketing, Angelic Vendette, who discussed the future of Web3 for wellness.

Trevor Baptiste Takes Home PLL’s Top MVP Honors

The Premier Lacrosse League is looking to change the game of lacrosse. The playoffs are heating up, leading into the Sept. 18 final which is set to take place in Philadelphia. The league celebrated its 2022 Awards at the Museum of the American Indian in Washington, DC, paying homage to the original roots of the sport. There, the Atlas’ Trevor Baptiste took home the night’s top Jim Brown Most Valuable Player award. It is the first time a Black player has won the title in the league’s five year history. Baptiste’s offensive performance paired with his mastery of the face-off earned him the honor.

Boardroom’s Shlomo Sprung sat down with PLL founder Paul Rabil to discuss the Fate of the Sport.

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]]> Loading Loading Alo Yoga Stretches into Web3 with New Collection https://boardroom.tv/alo-yoga-nyfw-nft-event/ Sat, 10 Sep 2022 17:00:00 +0000 https://boardroom.tv/?p=41783 Alo Yoga’s VP and head of marketing, Angelic Vendette, told Boardroom all about the athleisure brand’s winter capsule and its Web3 roadmap. Fashion and lifestyle brand Alo Yoga is the official wellness partner for

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]]> Alo Yoga’s VP and head of marketing, Angelic Vendette, told Boardroom all about the athleisure brand’s winter capsule and its Web3 roadmap.

Fashion and lifestyle brand Alo Yoga is the official wellness partner for New York Fashion Week, so it was only fitting for the company to announce its Web3 plans in style.

Alo is debuting a new apparel collection at NYFW equipped with a limited edition NFT authenticator, the company shared with Boardroom in an exclusive interview.

The Aspen Collection is Alo’s first ready-to-wear apparel drop, which boasts 17 styles spanning faux fur jackets, ski suits, outerwear, and more. The LA-based fashion and lifestyle brand is partnering with Web3 payment service company MoonPay to mint and distribute the collection’s digital authenticity certificates. Alo’s new collection will be available for purchase starting October 19.

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NFT authenticators aren’t the only part of Alo Yoga’s foray into Web3. The athleisure company has been working on multiple projects to cement its brand in the digital space.

“Our mission at Alo is to bring mindfulness and mindful movement to the world. Our pillars have always been focused not only on wellness but on building community,” Alo’s vice president and head of marketing, Angelic Vendette, told Boardroom in a video interview. “As we’re forward-thinking and looking to how we meet our community where they are, obviously Web3 and the metaverse are a huge part of that.”

Alo is hosting a special event at NYFW’s main headquarters, Spring Studios, on Sept. 10 to show some of its community what it has planned in Web3. In advance of the launch, Vendette sat down with Boardroom to discuss the company’s metaverse strategy, the exclusive new collection, and the powerful community-building potential of Web3.

Alo Yoga Bends Towards Aspen

The Spring Studios event kicks off Alo Yoga’s fashion week presence with a trip to the snowy peaks of Aspen. It will include an experiential presentation to unveil Alo’s holiday capsule. The brand’s new collection also marks its first venture into winter performance apparel.

At the show, attendees can try the luxury collection via augmented reality mirrors powered by Snap. Alo partnered with Digital Twin Studios, an NFT strategy agency, to organize its NYFW experience.

Additionally, Alo will use HyperMint, MoonPay’s self-service NFT minting platform, to drop the limited edition NFT collection. The NFTs will serve as lifelong ownership certificates to authenticate the collection and give holders more security on their garment purchases.

Anjelic Vendette, Alo VP and head of marketing.

“Web3 enhances the ability of brands to protect their identities and offers new ways to foster loyalty and growth strategies,” said MoonPay CEO Ivan Soto-Wright, in a statement. “Our partnership with Alo Yoga marks another step in ensuring fashion is ready to usher in a new and exciting digital and physical fashion era. This is a game-changer for fashion and will radically change both brand and consumer behavior moving forward.”

Pieces in the Aspen Collection range from $54 to $1,425. The NFTs affiliated with purchase will also grant access to VIP experiences, including personalized shopping opportunities, Alo Wellness Clubs, and future virtual and in-person events.

Photo courtesy of Alo Yoga

Creating Connection

In addition to its moves toward the metaverse, Alo is also expanding their IRL presence.

Alo recently opened its first Alo Wellness Club and gym in LA, and Vendette shared that the company is opening its second location in SoHo. The clubs offer massages, facials, energy healing, private training sessions, and yoga classes. The Wellness Clubs are invite-only, and Alo has plans to open more locations in the future.

“We’re having a lot of interesting firsts that not only help us educate but onboard people into the space,” Vendette said. “For us, we’ve always been a digital-first company. We’re an e-commerce business, and we’re social-first as well, so our consumers are very tech-savvy overall.”

The company is leaning into a blend of digital and physical events to create opportunities for its community, each of which are centered on wellness.

Unlocking the Power of Community

Alo determined it was time to step into Web3 about a year-and-a-half ago, corresponding with when Vendette joined. Alo’s marketing lead said she’s always been interested in Web3 and began taking it more seriously last summer. Vendette learned about crypto and women-focused NFT projects like World of Women. With more information, it clicked that Alo needed to get into the space.

“It was a larger conversation about innovation [and] what this next foray is,” Vendette said. “That was clearly Web3.”

Alo started building its Web3 roadmap in Q4 of 2021. Vendette said she started planting different seeds with platforms, 3D designers, and development studios.

When Vendette synced with Christina Wootton, Roblox’s vice president of brand partnerships, the pair felt the synergies for an opportunity. These eventually resulted in the digital Alo Sanctuary. Vendette said she and Wootton were socializing the idea of bringing wellness to the metaverse with a focus on mental health and creating a safe space for learning.

The Alo Sanctuary in Roblox was the company’s first official move in the metaverse. The digital experience promotes wellness, letting users collect daily positive affirmations, indulge in guided meditations and yoga classes, and more. The Sanctuary has amassed more than 50 million visitors since its launch in January.

Alo also allows customers to use cryptocurrency as a form of payment to purchase goods online via Coinbase Commerce. The wellness brand also offers salaries in crypto for its employees.

Currently, Vendette is a one-person Web3 team at Alo, but she’s confident that will change as the brand expands digitally.

For instance, what would it be like to experience yoga with a virtual reality headset on?

Vendette said Alo is working closely with select partners to bring its Web3 wellness plans together. The possible answer could blend Alo’s existing digital movement platform with enhanced VR solutions. However, the answer will manifest soon.

For now, the company is basking in NYFW, with more announcements on the horizon.

“We’ve seen a lot of success with digital fashion in the metaverse space already,” Vendette said. “We’re meeting our community where they are, and yes, our community is in Web3 and the metaverse.”

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]]> Alo Yoga Stretches into Web3 with New Collection - Boardroom Alo Yoga VP and head of marketing, Angelic Vendette, told Boardroom all about the athleisure brand's winter capsule and its Web3 roadmap. Alo Yoga,apparel,augmented reality,Emerging Tech in Entertainment,fashion,Interview,New York Fashion Week,NFT,virtual reality,Web3,Alo Yoga Loading Screen-Shot-2022-09-10-at-10.35.50-AM unnamed-1