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Aux Money: Bun B on the Business of Building a Burger Empire

Last Updated: March 27, 2024
The Trill OG sits down with the Cactus Jack general to chop it up about studio stories, building a burger business, and how to stay relevant for over 30 years in the game.

Few people can converse with CEOs, God MCs, and OGs, all on the same day.

Few people are Bun B.

From writing raps in Port Arthur, Texas, to selling smash burgers across the country, the man born Bernard Freeman has become a figure in hip-hop, footwear, fashion, and food.

For the second episode of AUX MONEY, Bun sat down with Chase B to talk shop about all of Bun’s business ventures and cultural connections.

Running through the logistics of bringing rap music to the Houston Rodeo to getting seeded unreleased Louis Vuitton x Nike Air Force 1s made by the late, great Virgil Abloh, Bun’s storytelling holds up on the couch as much as it does in the booth.

Get the inside scoop on Bun’s legendary life in the episode above.

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Boardroom Staff