About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

The Business of Women’s Sports is Exploding

Last Updated: February 28, 2024
Betting on the market may be tricky, but investing in women’s sports is a no-brainer. Boardroom’s Gabe Oshin breaks down the big business of women’s sports.

Each week, women’s sports seem to set a new record. The booming industry has seen the rise of myriad professional leagues such as Athletes Unlimited and League One Volleyball grow and thrive in recent years. Most recently, the PWHL made waves, drawing record crowds and showcasing women’s hockey in a way it’s never been done before.

Whereas previously, only tentpole moments on the sporting calendar, such as the FIFA Women’s World Cup or the Olympics, captured the attention of audiences worldwide, after 50-plus years of Title IX, women’s sports are finally getting their due. Both the NWSL and the WNBA have secured major media rights deals as demand for their games has grown exponentially.

Deloitte estimated that in 2024, women’s sports would break the $1 billion industry marker.

And we’re just getting started. From Caitlin Clark‘s historic run at Iowa to Nebraska‘s history-making volleyball crowd, the attention on the college game suggests that we’re nowhere near the crest of what’s possible.

Boardroom’s Gabe Oshin breaks down the business explosion in women’s sports and looks toward what’s possible in the future.

Read More

Boardroom Staff