Apple narrowly beat analysts’ expectations after it posted $89.5 billion in revenue in its fiscal fourth-quarter earnings report. The big tech giant saw another drop in overall sales for the fourth quarter in a row, and outside of the iPhone, revenue for all of Apple’s hardware devices declined year-over-year. The company’s iPhone unit reported $43.8 billion in revenue, which only includes about a week of iPhone 15 sales. Apple did post some gains across its services business, which includes iCloud storage, Apple Music, App Store sales, advertising, and AppleCare. The company’s services sector brought in $22.3 billion in revenue, which is a 16% increase compared to this time last year.
Apple’s earnings come after it swiftly announced a new iMac, Macbook Pro laptops, and the third generation of its computer processing chips in an unusually late product event on Monday night. The tech firm’s new 24-inch iMac will run on its new M3 chips and is the first upgrade to the product since April 2021. The new MacBook Pro starts at $1,599, while the iMac starts at $1,299.
Be sure to check out my full Apple Q4 report breakdown.